My YouTube Video made today 17 April 2016 to promote my brand and business.
1. YOUTUBE: The explosion of Internet video proves one thing-you don’t have to be a professional producer of video content to reach a huge audience on the Worldwide Web. If you have expert knowledge about something that can benefit customers or viewers, you can be the star of your own how-to-do-it videos and get an endless stream of free traffic to your websites.
YouTube gets over a billion views per day and is the second most popular engine after Google. So if you are not taking advantage of the free tool, you are leaving money on the table.
Decide what kind of video you want to create: educational, motivational, inspirational, “how-to-do-it” are popular genres of videos the Internet. Don’t pick a genre just because it sells for other people. Pick something you’re passionate about. Your passion-or lack of it-will always show in whatever you produce, and this is true whether you’re standing in front of the camera or behind it.
Suppose you have a home based business. You may want to create a promotional video to persuade individuals buy your products or join your business. This is the type of video that you want potential customers to access freely at your web site or blog. Another type of video that can create a good revenue source is an educational video. As an independent home based business owner, you know all the ins and outs of the business. An educational video aimed at teaching customers everything they need to know before choosing a home based business can give people valuable knowledge that they are willing to pay for. And of course the home based business and network market is one of the largest revenue producers in the United States.
Let’s take the example of an independent contractor one step farther. Every tip that you can present and package in a 15 to 30 minute “how-to” video can generate a significant revenue stream that makes money for you over a period of several years. Think of how the home based business market has exploded on television over the past few years. The Internet opens up this huge market to anyone with a camera, a computer, or screencast software and expert knowledge of how to do something that adds value to consumers’ lives.
Always remember to talk about benefits
When you stress the benefits that come with successfully completing a project, you add value to your customers’ lives. And when that happens, you create a force of “customer evangelists”-people who are eager to tell others about how you created something of value for them. Whenever you make customers happy, always ask them to give you a testimonial to use for promoting your product or service. Businesses know the value of written testimonials, but think about the benefits of filming testimonials to put on your web site.
In fact, if you have no experience in the creation of video products, a video testimonial from a satisfied customer is a great way to start. You don’t have to go out and look for acting talent-the best talent is a real person who can be natural in front of a camera and just talk about the benefits of your product or service. Post this as free content on your site and watch your sales increase.
It is very easy create video content. I use screencast-to-matic to do nearly all screen recordings and upload my videos to my YouTube Channel.
2. Another free tool I use is Google Hangouts on Air. These videos bring you an endless supply of free internet traffic and as long as you have provided some value to your viewers, this will work for you for years to come. When you use video, people with watch and follow your videos for a while, they feel they know and trust you and they will join your business or buy from you.
It is a great way to get free traffic to your website. Ensure you use YouTube cards to draw people’s attention to your call to action in the description below the video. Also ensure to leave a link to your website or Lead Capture Page for your viewers to get more information or purchase your product, service or join you in your business. My best business partners are those that have come to me from YouTube.
If you have any questions, please leave comments below.